SW Marketing
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Privacy Policy
Last Updated: March 16 2025
Welcome to swmarketingco.com, owned and operated by SWMarketing. Your privacy is important to us, and this policy explains how we collect, use, and protect your personal information.
Information We Collect
We collect personal and non-personal information when you visit our website, including:
A. Personal Information (Collected via Forms)
When you fill out a contact form or sign up for a consultation, we may collect:
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Full Name
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Email Address
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Phone Number (if provided)
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Business Website URL
This information is used to contact you about our services and provide relevant business insights.
B. Non-Personal Information (Collected Automatically)
When you visit our site, we may automatically collect:
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IP Address
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Device type (e.g., desktop or mobile)
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Browser type & version
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Pages visited & time spent on pages
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Click and scroll behavior
This data helps us understand how users interact with our site to improve user experience and optimize our marketing efforts.
How We Use Your Information
We collect this information to:
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Respond to inquiries and provide marketing consultations
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Improve our website and user experience
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Track website analytics using Google Analytics
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Optimize website performance using heatmap tools (e.g., Hotjar or similar)
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Send occasional marketing emails (only if you opt-in)
Cookies & Tracking Technologies
We use cookies and similar tracking technologies to analyze user behavior and improve our website.
Essential Cookies: Necessary for site functionality (e.g., security, form submissions).
Analytics Cookies: Helps us analyze traffic (Google Analytics, Hotjar).
Marketing Cookies: May be used to optimize ad campaigns in the future.
Managing Cookies
You can disable cookies in your browser settings. However, some features of our website may not function properly without them.
How We Protect Your Information
We take reasonable steps to secure your personal data, including:
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Encryption & Secure Servers: Your data is stored securely.
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Limited Access: Only authorized personnel can access your information.
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No Selling of Data: We do NOT sell, rent, or trade your personal information to third parties.
Third-Party Services & Data Sharing
We may share certain data with trusted third-party services to improve our business operations:
Google Analytics: Tracks website performance and user behavior.
Heatmap Tools: Analyzes user clicks and scrolling patterns.
Email Marketing Software: Sends newsletters or follow-up emails (only if you opt-in).
We do not share your personal information with third parties for advertising purposes.
Your Privacy Rights
Depending on your location, you may have the following rights:
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Access & Update: Request to see or update your personal data.
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Opt-Out: Unsubscribe from marketing emails at any time.
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Delete Data: Request deletion of your personal information (except for legally required records).
Updates to This Policy
We may update this policy occasionally to reflect changes in our business practices. If significant changes are made, we will notify you via email (if subscribed) or by updating this page.
